‘Paul Mescal’ effect sees surge in sale of O’Neills shorts


The ‘Paul Mescal’ effect has been credited with leading to a rise in the sale of O’Neills shorts.

The brand enjoyed a sales boost of 20 per cent after the actor made the GAA shorts one of the most sought after fashion items of 2020.

Mescal wore the shorts in the TV series ‘Normal People’ and was also photographed out and about in them.