When Georgia Toffolo won I'm a Celebrity...Get Me Out Of Here! Her fame skyrocketed and she wasn't known anymore as that Made in Chelsea star. Toff was always predicted to be the one who would earn the most out of anyone sent to the jungle this year - even if she didn't win.
The TV star is incredibly likeable, sweet and a good role model for women to stand up for themselves and be as good, if not better than men in challenges and tasks.
But while she would have received a very pretty penny for winning I'm a Celeb, she won't be able to keep all of it because of a specific clause in her contract.
According to the Daily Mail, ITV's standard contracts allows the network the ability to claim 30 percent of Toff's post-show earnings.
ITV has told the newspaper that they don't comment on individual artists' contracts.
The clause reportedly permits the rule for up to 45 days, which is obviously the time frame when newspapers, magazines, online sites and radio and TV stations are gagging to have a chat with the woman of the moment.
Taking a small portion of someone's wage might be understandable, but a third is a bit of a kick in the face, especially considering the low wage Georgia was offered to appear on the celebrity reality TV show.
The Sun reported Toff was given £13,000 to be on I'm a Celeb, which is in stark contrast to the £300,000 that British boxer Amir Khan was offered.
But it seems as though ITV, with a source telling that newspaper: "She jumped at the chance to go into the jungle and producers didn't need to throw much money at her.
"Compare her to Amir's fee and they've got her for a snip.
Credit: ITV/I'm a Celeb...
"He's the highest-earning contestant ever, even eclipsing what they paid Katie Price. But Toff is the one providing all the entertainment."
She was tipped by celebrity publicists to make anywhere between £500,000-1,000,000 in lingerie and fashion deals, endorsement offers and maybe even the possibility of a book. When Toff came out of the Jungle she was offered a show with Piers Morgan and Susanna Reid.
MsToffolo told the hosts on Good Morning Britain: "What would I like to do moving forward? I want to do what you guys do. I want to try it. But I mean, who knows?
"I'm so overwhelmed. This morning I was swinging on my hammock happy as Larry and now I'm sat at the Versace hotel with the crown on my head just taking every minute as it comes right now."
"We could have a vacancy on this desk, that's no problem at all," Piers responded.
Susanna chimed in: "Yeah you can come and sit next to me any morning you like!"
"We always like to rejuvenate the cast," Piers added.
She might want to wait until after that cheeky 45 day period before she accepts anymore deals if she wants to retain the full pay packet.