Slieve League features in new UK tourism campaign

REPRO FREE  27 September 2016 – Tourism Ireland has teamed up with Stena Line to promote holidays and short breaks on the island of Ireland to British holidaymakers this autumn. A joint, month-long campaign – targeting our important ‘culturally curious’ audience – is now under way.  PIC SHOWS: Press ad which will appear in national and regional British newspapers, as part of the Tourism Ireland-Stena Line campaign. Further media info - Sinead Grace, Tourism Ireland 087-685 9027
REPRO FREE
27 September 2016 – Tourism Ireland has teamed up with Stena Line to promote holidays and short breaks on the island of Ireland to British holidaymakers this autumn. A joint, month-long campaign – targeting our important ‘culturally curious’ audience – is now under way.
PIC SHOWS: Press ad which will appear in national and regional British newspapers, as part of the Tourism Ireland-Stena Line campaign.
Further media info - Sinead Grace, Tourism Ireland 087-685 9027

Tourism Ireland has teamed up with Stena Line to promote autumn holidays and short breaks in Ireland, with Slieve League one of the cornerstones of the campaign.

The joint, month-long campaign – is targeting what Tourism Ireland says is a very important ‘culturally curious’ audience.

The campaign will reach about 20 million potential British holidaymakers, with an emphasis on the Wild Atlantic Way.

The campaign will include radio and newspaper adverts, as well as a series of competitions.