Today is 'European Day Without A Road Death'.
Known as 'Project EDWARD' the joint initiative of safety and police authorities aims to ensure no-one dies on any road across Europe today.
On average, 70 people die - and a further 370 are seriously injured - every day on EU roads.
Dr Gerry Lane is consultant in Emergency Medicine at Letterkenny University Hospital.
Speaking to Greg Hughes on the Shaun Doherty Show, he said road safety is about taking personal responsibility, and a large part of that is removing the word "accident" from the discussion........