Tourism Minister Michael Ring today unveiled the final 'Wild Atlantic Way' route to 300 top overseas tour operators attending Ireland’s largest tourism trade fair.
It's Ireland's first co-ordinated long-distance driving route, stretching from the Inishowen Peninsula to Kinsale in County Cork.
The final route was unveiled at the Meithal 2013 trade fair this morning following a comprehensive public consultation process. As part of that consultation, Inishowen was included, bringing the length of the route to 2,500km.
The route includes 156 strategically placed discovery points for tourists, 34 of them in Donegal. While the route unveiled today comprises the main spine of the Wild Atlantic Way, a series of looped itineraries off the spine are also planned to further develop the experience for visitors.
Speaking today, Minister Michael Ring said in order to ensure this works, everyone must come on board to promote it. He urged tourism operators, local authorities, business people and residents to stay involved.