Alcohol forum welcomes judge’s intervention in price war

The North West Alcohol Forum has welcomed yesterday’s decision by a judge to impose a minimum unit price for alcohol to end an ongoing drinks price war in Bundoran.
Two night clubs, Paris and Jumpin Jacks owned by rival cousins in the town, have seen shots sold in one for as little as 50 cent while the second offered unlimited free drink for a 20 euro cover charge.
Yesterday, following concerns expressed by parents, Judge Kevin Kilrane instructed that the lowest price any club can charge for any single measure, spirits or beer in Bundoran is now €2.50.
Eamon O’Kane, North South Strategist with the forum, says this problem has been wide spread in Donegal:

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