Highland Radio tops radio listenership poll

Highland Radio continues to be the country's most listened to local radio station.

Newly published independent figures show that 7 out of 10 adults who listen to the radio during the week listen to Highland Radio

Its market share, a key indicator for advertisers is 64.1% - 10 points clear of any other local radio station in the country.

Highland Radio remains number one at the weekends too, on Saturday's it has a 66.7% market share with 53% of listeners while on Sunday the station's market share is 73.5%, the highest in the country.